During times of volatility, some investors can be spooked and question their long-term investment strategies. Some, may find the worry too much and feel the best thing to do is pull out of the market entirely and wait on the sidelines until they feel safe to move back in. Often the emotive decision, ends up being the wrong move long-term. With any market fall, it’s human nature that the experience of a loss is more acutely felt than the joy of a gain (‘loss aversion’). A degree of volatility in the market will always be a constant; therefore, it is important for investors to keep perspective and be disciplined in their investment approaches. Below is an outline of the long-term fundamentals to bear in mind.