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Sam Martin

Certified Financial Planner® | Authorised Representative No. 252676

A bit about me professionally…

I look forward to listening to your situation and goals for retirement, to explain what strategies and investment options are suited to you. I enjoy these discussions, as everyone’s story is unique and what’s required changes when understanding each client’s scenario.

I like to start working with you at the time when your eye moves towards retirement – as this will allow us to build rapport going forward.  Together, we’ll adjust the level of advice and support you need to ensure it’s appropriate to your evolving stages of life, or when a significant life event occurs.

As a part owner of Goldsborough, I aim to maintain a strong and long-term relationship with you, well into your retirement.

I pride myself on providing an appropriate balance of involvement in a client’s investment products but without a sales-driven focus. This is done by providing a clear explanation of what our investment philosophy is, how it fits into the Australian wealth management industry, and the alternatives available to you. 

My focus is on you and your goals, so I prefer to keep the investment strategy simple and not make my recommendations overly complicated.

I’ve worked in financial planning since 2001 and started working at Goldsborough in 2004.

I feel fortunate to be at Goldsborough, as we have a great culture with likeminded advisers who have a collegiate approach in assisting our clients.  However, I’ll be your point of contact whenever you have a question or query – and I always welcome your phone calls or emails.

A bit about me personally…

I enjoy a busy life outside of work with my wife, three children, and all the sport and activities that go with a young family.

Whenever possible, we’re outdoors exploring the state in a Cub camper trailer, and we have an old Caribbean ski boat that the kids love. For fitness, I like to MTB (mountain bike) ride.

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CERTIFIED FINANCIAL PLANNER® is a certification mark owned by the Certified Financial Planner Board of Standards Inc. (USA) and used by the FPA under license.

Important Notice: Goldsborough Financial Services would like to warn our clients and website visitors that we will never make unsolicited contact with individuals through text message, WhatsApp, Facebook, or any other social media platform. Please be aware that scammers often use the names and images of reputable financial professionals to deceive people and steal their money.

It is also important to note that Goldsborough does not promote or endorse any cryptocurrency trading schemes. We urge you to exercise caution and thoroughly research any investment opportunities before making any financial decisions. If you have any concerns or questions regarding any communication you have received, please do not hesitate to contact us directly through our official channels.

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Support staff

Denise Roberts

Denise Roberts

Client Service Manager

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Latest insights

I recently gave a speech to the Unley Rotary Club on Cybersecurity and awareness of financial scams; the audience had some fantastic follow up questions and many more than I expected. The interesting outcome for me from that presentation was the audience’s sheer diversity of understanding of what scams exist, how they affect people and what someone can do to avoid those risks. Some were genuinely shocked, others apathetic; It won’t happen to me, I’m not affected as I don’t use Facebook, what can I really do to stop it…?
Millions of Australians have (or are about to) receive their first pay packet for the 2024-25 financial year, and it should contain some extra cash. Thanks to the federal government’s “Stage 3” changes to individual tax rates and thresholds, all 13.6 million Australian taxpayers will benefit from income tax cuts that started on 1 July 2024.
As we transition from the working world into retirement, our financial perspectives undergo significant shifts. While we’re working, we have the reassurance of regular pay. This allows us to plan, save for one-off costs, and even extend our retirement timeline if something goes wrong. However, once we retire, the flow of a salary stops and we often face anxiety over the pool of money for retirement not being enough. Understanding the cognitive biases that affect us during these stages can help manage these transitions more effectively.