Sam Martin

Certified Financial Planner® | Authorised Representative No. 252676

A bit about me professionally…

I look forward to listening to your situation and goals for retirement, to explain what strategies and investment options are suited to you. I enjoy these discussions, as everyone’s story is unique and what’s required changes when understanding each client’s scenario.

I like to start working with you at the time when your eye moves towards retirement – as this will allow us to build rapport going forward.  Together, we’ll adjust the level of advice and support you need to ensure it’s appropriate to your evolving stages of life, or when a significant life event occurs.

As a part owner of Goldsborough, I aim to maintain a strong and long-term relationship with you, well into your retirement.

I pride myself on providing an appropriate balance of involvement in a client’s investment products but without a sales-driven focus. This is done by providing a clear explanation of what our investment philosophy is, how it fits into the Australian wealth management industry, and the alternatives available to you. 

My focus is on you and your goals, so I prefer to keep the investment strategy simple and not make my recommendations overly complicated.

I’ve worked in financial planning since 2001 and started working at Goldsborough in 2004.

I feel fortunate to be at Goldsborough, as we have a great culture with likeminded advisers who have a collegiate approach in assisting our clients.  However, I’ll be your point of contact whenever you have a question or query – and I always welcome your phone calls or emails.

A bit about me personally…

I enjoy a busy life outside of work with my wife, three children, and all the sport and activities that go with a young family.

Whenever possible, we’re outdoors exploring the state in a Cub camper trailer, and we have an old Caribbean ski boat that the kids love. For fitness, I like to MTB (mountain bike) ride.

CERTIFIED FINANCIAL PLANNER® is a certification mark owned by the Certified Financial Planner Board of Standards Inc. (USA) and used by the FPA under license.

Important Notice: Goldsborough Financial Services would like to warn our clients and website visitors that we will never make unsolicited contact with individuals through text message, WhatsApp, Facebook, or any other social media platform. Please be aware that scammers often use the names and images of reputable financial professionals to deceive people and steal their money.

It is also important to note that Goldsborough does not promote or endorse any cryptocurrency trading schemes. We urge you to exercise caution and thoroughly research any investment opportunities before making any financial decisions. If you have any concerns or questions regarding any communication you have received, please do not hesitate to contact us directly through our official channels.

Edward, 65+ years, Somerton Park, SA
Edward, 65+ years, Somerton Park, SA
"Magic, a real treasure. I would recommend him and have done so."
David, 56 - 65 years, Northfield, SA
David, 56 - 65 years, Northfield, SA
"Our current adviser is Sam Martin and we have been dealing with him for quite a number of years now. Sam is very professional but always makes us feel at ease and we would highly recommend him. He is extremely knowledgeable and able to explain complex concepts in ways that make sense and that we can understand. He is accessible to speak with should we have any queries or concerns in relation to our current financial position."
James, 65+ years, Glenelg, SA
James, 65+ years, Glenelg, SA
"I've had a long term relationship with Sam which has been successful in getting the best from my super. Sam has always been able to explain the best way to get the best from my investment. I'm now at the point where I no longer need an adviser and Sam was honest enough to tell me that."
Darryl, 65+ years, Croydon Park, SA
Darryl, 65+ years, Croydon Park, SA
"Sam is always available to assist whenever we need his help. Have been very happy with his help at all times."
To view Sam's latest Blog articles Click here
Sam-Martin-Passport-1080x1080px

Support staff

Tania Nairn

Tania Nairn

Client Service Manager

Request an appointment with Sam

Latest insights

The Higher Everyday Living Fee (HELF) has replaced the Extra Service Fee and Additional Service Fee as part of the new aged care rules which came into effect on 1 November 2025. The intent is to provide protection to residents purchasing additional services with their residential aged care.
If you or someone you know is going through a significant workplace change such as a merger or corporate change, call us. The highest profile change locally is the Adelaide Uni merger and there are plenty of others on the go.